![]() ![]() Health-related blogs are currently used in a variety of ways including as a tool for health promotion, for discipline-focused information provision, to offer support for individuals with chronic disease, as a carer support network, a tool to understand mental health concerns, and to explore motivations and expectations of individuals. īlogs are increasingly growing in interest and popularity, and are commonly defined as websites containing posts which are presented in reverse chronological order. Therefore, to reach and communicate health and nutrition information to consumers online, health professionals are commonly utilising social networking sites, including Facebook, Instagram, Twitter, and blogs. Additionally, it has been suggested that consumers are proactively seeking online nutrition-related information with social networking sites being a preferred platform to access this information. The same report also indicated that from a sample of 2065 internet users, 44% specifically searched for nutrition-related information. In 2011, the Pew Research Centre reported that seven in ten adults searched for health-related information online. In Australia, it is estimated that 83% of the population have access to and use the internet. Future research into the development of blog guidelines which incorporate the characteristics identified in this study can support dietitians in establishing or contributing to the successful provision of evidence-based nutritional information through blogs. Conclusionįindings from this study highlight common characteristics of popular healthy eating blogs. These findings reveal important insight into the features that promote effective nutrition communication within this context. Characteristics of these popular blogs were examined and four main features were identified: (i) clearly conveying the purpose of each post (ii) developing a strong understanding of the reader base and their preferences (iii) employing a consistent writing style use of vocabulary and layout and (iv) communicating healthy eating information in a practical manner. Resultsįive popular blogs were followed over a three-month period (December 2017–March 2018), with 76 blog posts included for analysis. Blogs were deemed eligible if: (1) the author self-identified as a health professional (2) the blog was written by a single author (3) the blog was written by an Australian author (4) the blog had a minimum of one post per month, and (5) the blog focused on communicating healthy eating information to the general adult population. A purposive and snowball sampling approach was used to identify healthy eating blogs from search engines including Google, Bing and Yahoo. ![]() MethodsĪ content analysis approach was used to identify characteristics of popular Australian healthy eating blogs. The aim of this study was to explore characteristics of popular healthy eating blogs and inform the provision of healthy eating information in the Australian context. In particular, to disseminate evidence-based nutrition information to promote healthier dietary practices. There are numerous benefits for dietitians to establish and contribute to healthy eating blogs. Blogs are widely being used by health professionals and consumers to communicate and access nutrition information.
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